1 April 2019
Jérôme Dreyfuss is a designer, a passionate person, a lover of women (he says it himself), but also and above all a designer of convictions, very sensitive to the ecology of his field. If fashion is one of the most polluting industries after the one of oil, he has understood and puts in place a series of measures and actions he explained exclusively to la grande boutique. A green meeting.
“I grew up in the suburbs of Nancy and my neighbors were farmers. I grew up with an awareness of nature. When I was a child, I was a scout and we learned how to respect nature. I’ve never thrown any paper in the street, turn off the tap when brushing my teeth or when doing the dishes, I’ve been doing it for 35 years! These are reflexes that I adapted to my job. “
“Fashion people has to explain to people what they do, how it’s produced and how products are made. In the way we work, fashion industry has to evolve, change and become more responsible. In our brand, it is characterized by the fact that we only use animals skins taken from the food industry, raised outdoors, and that have never been stung with antibiotics (about 60% of animals are to grow faster). “
“At Jérôme Dreyfuss, we recycle the skins from the food industry, about 17 million square kilometers of skins each year. They are tanned, dyed and then transformed into leather. I prefer that rather than making fake leather based on petrol or fake fur (still based on petroleum) that only recycles three times and in the end, it is thrown like plastic so we do not know what to do with it. We try to be responsible. “
“Regarding tanning, we tan 90% of our skins with vegetable tannins. For example, instead of using chromium, we use acacia bark or quebracho bark (a tree from South America) but I try to avoid it as much possible because it’s quite far so the Carbon impact is bad while there are a lot of acacias in Europe. Then we dye the skins mainly with plant products, green with chlorophyll for example this kind of things … “
“From next September we will be in partnership with an organization, COEUR DE FORÊT, in order to reforest the planet. The spreads we eat or lipsticks use a lot of palm oil so an average of five orangutans are killed per week in Indonesia. It’s expected that within 10 years there will be no more orangutans. This is one of the species that gives us the most information about our species. Also, we cut down trees that absorb CO2, it’s a real ecological disaster created by the industry. We can reforest but we must also help the villagers who sell their wood. Before replanting the forest, the association will recreate an ecosystem for the village. They will plant fruit trees in the villages, people will explain them how a whole cycle of plantations work, how to harvest and the way also to transform the fruit to be able to sell it (jams / pies) and once the village will be self-sufficient, we will replant the forest around, forest that will grow and that will not be sold to poachers. Each cycle lasts three years. We will work in Bolivia, and South America. “
“We will try to make a Carbon Offset, this will be the next step. We are not perfect, it is very important to say it. The fight against poachers and industrialists is never over. This is not a war, we must think, there are many solutions, each of them is good and kind. There must be plenty of micro solutions. You have to do things sincerely with your heart. “