9 June 2020
It’s a thunderbolt in the fashion world or the new start that everyone has been waiting for. In light of the economic recovery, questions and united voices are emerging. Slow down, consider fashion differently, find a fair answer to the unprecedented health crisis that the industry has had to face. Go back to our lives perhaps, but with different commitments and virtues. At la grande boutique, we thought long and hard during this period of crisis. We have survived through this, thanks to you, thanks to our committed teams and united partners, but today we must draw the contours of tomorrow. Like many of you, we are passionate about fashion, sometimes its futility, but above all its quality and creativity. So that this passion remains something we share, and give the best of itself, we have made commitments that we wanted to share with you:
Alessandro Michele (artistic director of Gucci) was the first to drop one of the first fashion bombs. On his personal Instagram account first and then during a video conference organized from the brand’s studio. The new priorities? Slow down, he says, and give meaning to his actions. Concretely? Go from five fashion shows a year to two. The Grande Boutique is inspired by these measures and changes its calendar of purchases and in-store arrivals, to be as close as possible to your expectations, without creating excess stock or a mismatch between new products and your current tastes
Like Gucci and especially through an open letter published on May 12 on the Internet, many managers’ brands, art directors, and department store directors have chosen to unite their voices to give a new face to the fashion landscape. La Grande Boutique is one of them. We have signed the #rewiringfashion Manifesto published by the Business Of Fashion website, which is along the same lines as this open letter, which today has several hundred signatures. The main message? Calendars are obsolete and presenting clothes during Fashion Week when they will be on the market more than a year later no longer makes sense. The idea is that brands reduce the frequency of their presentations, and so they would be more in line with the current season?. Logical? Rather revolutionary.
The main pitfall of the “world before” concerns undoubtedly excess of all kinds. Those of the Fashion Weeks craziness, always more pushy deadlines but also those of sales, omnipresent on all markets, high end or fast fashion. In this open letter signed by a number of figures with creative and commercial influence, serial promotions are highlighted. La Grande Boutique welcomes this awareness which aims to promote quality and not quantity. How can a designer hope to highlight his work if it is sold out all the time and he has to provide 4 to 6 collections per year under the pressure of financial groups? We defend creativity, as we said above, fashion is more than a passion for us. It is a vector of values so close to our hearts, such as creativity, diversity, and rational consumption. This is the reason why La Grande Boutique chooses to stop following delusional promotional calendars during the year and will offer a period of private sales and sales only at the end of the season. We love more than anything all of our clients, but we must bring them the best, and this also involves supporting our designers and raising awareness of the whole profession. Hopefully, department stores and behemoths in the industry will understand. Long life the quality multi-brand boutiques, long live fashion!