News
1 December 2024
And two! For the second year in a row, Anine Bing calls on superstar Kate Moss to be her muse. Available in small models or large tote bags, a new line of bags called Elly is thus embodied by Brindille, the queen of top models, the one who still reigns on the catwalks… Kate Moss. Discover the images, and above all, the bags!!!
It’s crazy how models can make everyone agree. There are few if you think about it carefully. Not even ten in fact and if there were only one left, for many of us, it would be her, the one and only. The one that embodies style, allure, rock and elegance at the same time. The look at all times, the innate sense of look that comes at the right time. Obviously, we’re talking about Kate Moss, you guessed it from the first line of this article. And who better than Kate Moss to embody Anine Bing, this Scandinavian brand based in California, this brand which ultimately embodies the same codes? Rock, casual style, what the Americans call “being laid back”, unfailing cool. Because that’s what it’s all about: embodying unfailing cool, always.
This season, and for the 2nd year in a row, Kate Moss is the image of Anine Bing and is the ambassador of her bags. This season, she embodies the Elly line, which includes two emblematic models from the Anine Bing brand. This new handbag collection emphasizes sophistication through high quality craftsmanship. Anine Bing’s signature monogram is modernized and framed by an exceptional 14k gold buckle that reinforces and defines the timeless silhouette of the Elly line.
“I have always dreamed of creating an iconic handbag that would be the ultimate symbol of the Anine Bing brand. By combining unique style, meticulous craftsmanship and bold branding, we have developed a handbag collection that embodies Anine Bing’s very ethos: timeless style made to last.” — Anine Bing, founder and creative director.
For this second campaign which places Kate Moss at the center of attention, the Elly bag in shiny black as the central point of the look. It embodies the aesthetic codes of the Scandinavian brand with its crocodile-embossed leather and its retro look. The tote bag that completes the line is also emblematic of Anine Bing’s DNA. More urban and corresponding to larger needs, it perfectly complements the small format that can be carried in the hand or on the shoulder, so chic. If you’ve always been a fan of Kate Moss’ look, now is the time to copy it. The Elly line by Anine Bing has been on sale since September 10, 2024 on the La Grande Boutique website.
