News
1 December 2024
Do you find that your jeans wardrobe needs a bit of freshening up? We present to you the latest Haikure (pronounced ouch-run), inspired by the Japanese form of “Haiku”, known for its simplicity and its connection to nature. What makes it famous? The obviousness of its lines and its ecological commitment. A new player that counts in the world of high-end jeans. Explanations.
Did you think you were done with baggies? It’s because you don’t yet know the Haikure brand! Completely renewing the style of the genre, the Italian brand offers a rather relaxed look and sometimes a little rebellious depending on the associated looks. The cut? They even gave it a clever name! Remember: “Low Slung Baggy”, namely jeans which combine two aspects: a low waist and a loose cut. These generous and comfortable proportions are found in particular on the Bethany model, a best-seller of the brand, available in our selection.
In fact, they are revisited baggies, we grant you that. But better. And we’ll explain why. Because the Italian brand founded in 2011 by Federico Corneli has decided to position itself in two niches at the same time: contemporary style and respect for the environment. And to respect the environment, they choose the best materials available, an ultra-fluid and very comfortable canvas, often a combination of cotton and tencel (also called lyocell), an ecological artificial textile material, which gives an absolutely unique fit.
And they have used this process for almost all models, Candy, Bethany, Betty etc.
Indeed, if we love Haikure so much, it’s because they decided that contemporary fashion and sustainable practices could go in the same direction. They offer more environmentally friendly fashion while offering high quality clothing with a very demanding sense of style.
Renowned for their quality and clean design, Haikure jeans are also known for their commitment and durability. Indeed, Haikure makes no concessions and stands out in a very competitive market thanks to a tight line of demanding and committed products. Very involved in the eco-responsibility sector in the production of its jeans, the brand uses organic cotton and recycled fibers but also ensures that it uses dyeing and washing techniques that consume less water and energy. Finally, it displays certifications which demonstrate its ethical and ecological commitment such as GOTS (Global Organic Textile Standard) and Oeko-Tex Standard 100. Authentic commitments which demonstrate sincere approaches.
More and more brands are committing to responsible fashion and using low-impact materials or trying to obtain certified or recycled materials. How to find your way around, do you know? Check it out below.
According to studies, fashion is one of the most polluting industries on the planet… so what should we do? Buy better quality! And that’s good, because even the biggest creators (like Haikure!) are starting to change their labels, for more virtuous materials, and they are also committing to less polluting manufacturing processes. Sometimes we get a little lost in all this specialized jargon so we have prepared a recap for you of what you need to know to understand, buy more responsibly and thus act on the planet.
Discover a selection of Haikure jeans below
